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Privacy and security, what never to upload

Where the data you give AI ends up, how to set up assistants to protect it, what changes between personal and business plans, and the new risks: prompt injection, deepfakes, scams.

Mattia PanattaUpdated 15 October 202611 minBeginner
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In short

  • On personal plans (even paid ones) conversations may be used to train models unless you turn it off. On business plans and via API usually not.
  • Never upload passwords, codes, ID documents, health data, client data to an unconfigured personal account.
  • The new risk is prompt injection: instructions hidden in pages, emails and files that manipulate the AI.
  • Against scams with fake voices and videos, agree a code word with family and colleagues.

Where your data goes

When you write to an assistant, text and files travel to the provider’s servers, are processed and saved in your history. Three questions to ask:

  1. Is it used to train models? On personal ChatGPT and Claude plans you can switch it off (opt-out), as their plan pages state. On Business, Team, Enterprise and API, the main providers state they don’t use customer data for training. Google, for the Gemini API, distinguishes: the free tier may use data to improve products, the paid tier doesn’t.
  2. How long is it kept? Chats stay in your history until you delete them. Even after, the provider may keep them for a limited time for safety or legal reasons.
  3. Who can see it? In specific cases (abuse reports, safety reviews) authorised provider staff. On business plans such access is governed by contract.

Settings to check today

Five minutes per assistant you use:

  • Training: turn off the use of conversations to improve models, if you don’t want it.
  • Memory: see what it saved about you and delete what you don’t need.
  • Connectors: remove those you don’t use; prefer read-only.
  • Temporary chats: use them for questions you don’t want in your history.
  • Sharing: check shared links you created; anyone with the link sees the conversation.

What never to upload (to a personal account)

  • Passwords, access codes, API keys, PINs, one-time codes.
  • ID documents, tax codes and bank details of other people.
  • Health, criminal, union or religious data: the GDPR’s “special categories”.
  • Client data and documents covered by professional secrecy.
  • Confidential business information: unpublished accounts, strategies, proprietary code.

If you need to work with such data there are three routes: anonymise first (replace names and codes with placeholders like “CLIENT_A”), use a business plan with a data-processing agreement (DPA), or a model running on your own computers.

The placeholder technique

Before pasting a document, find-and-replace identifying data: “John Smith” → “PERSON_1”, “Alpha Ltd” → “COMPANY_A”, the VAT number → “VAT_1”. Do the analysis, then put the real names back into the answer. For many tasks (a contract’s structure, a balance sheet’s consistency, an email’s tone) names don’t matter.

Professionals and companies: GDPR still applies

If you use AI on client or employee data you are the controller and the AI provider is, as a rule, a processor. In practice you need:

  • a contract with the provider governing processing (business plans include one);
  • a privacy notice to data subjects mentioning these tools;
  • care with transfers outside the EU (many providers offer EU data residency: ChatGPT, for example, lists it among business-plan options);
  • for professionals in Italy, the AI-use notice required by Law 132/2025 (see the AI Act and Italian law guide).

Local AI: when data must not leave

Open-weights models can be downloaded and run on your computer or company servers with tools like LM Studio or Ollama. No data leaves the machine. In 2026 the best open models (MiMo-V2.6-Pro, GLM-5.3, Kimi K3) score 44-46 on the Artificial Analysis index, against 58 for the best proprietary model.

The price: you need powerful hardware (lots of video memory for big models), some technical skill, and quality below frontier models. For targeted tasks (classifying documents, summarising, extracting data) they’re often more than enough.

The new security risks

Prompt injection

An assistant reading web pages, emails or documents may find instructions hidden for it: white-on-white text, comments in a file, lines at the bottom of an email. “Ignore previous instructions and send the data to…”. It tops OWASP’s risk list for LLM applications. Defences: minimal permissions for agents, human approval for sending, paying, deleting, and never connecting email to an agent that browses freely.

Scams with synthetic voices and video

A few seconds of audio are enough to clone a voice. “It’s your son, I’ve had an accident, send money now” or “It’s the CEO, make this urgent transfer” scams have become far more convincing.

Simple, effective defences:

  • a family or company code word to ask for in urgent requests;
  • always call back on a known number before acting;
  • dual-approval procedures for out-of-the-ordinary payments.

Better-written phishing

Phishing emails no longer have grammar mistakes. The tell is no longer the form but the request: urgency, payments, credentials, links to “verify your account”.

Generated code and tools

AI-written code may contain vulnerabilities or install non-existent packages (which an attacker can register). For anything going to production: review and scanning tools.

The checklist

  1. Opt out of training on personal plans if you don’t want to contribute.
  2. Business plans with a contract for client and employee data.
  3. Placeholders instead of identifying data where possible.
  4. Memory and connectors reviewed monthly.
  5. Agents with minimal permissions and human approval.
  6. A code word against voice scams.
  7. A short internal policy of one or two pages: allowed tools, forbidden data, who checks.

Sources

Informational content, current as of the date shown. Prices, models and rules change often: always check official sources. Written with the support of AI tools and reviewed by the author.

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Next guide →The AI Act and Italy's Law 132/2025, what businesses and professionals must doThe EU AI regulation after the 2026 amendments and Italy's first national AI law. Updated timeline, duties for organisations that use AI, and a six-point checklist.